HubSpot, of course we have heard of it. But what exactly is it and how do I get started with this tool? We asked Anton Bujanowski from Thought Leader Systems a few questions about HubSpot!

Anton, what exactly is HubSpot?

In a nutshell, HubSpot is a cloud-based CRM platform. It provides companies with the necessary tools and functionalities to attract, convert, close, and retain customers. It connects and combines marketing, sales, customer service and content management with business process automation in a single, powerful tool.

What makes HubSpot so powerful?

I don’t think that one post is enough to describe the full potential of HubSpot, but in my opinion it’s the fact that it is a one-stop solution where all business units can work seamlessly together in one place.

Within one subscription, you get updates and new features regularly without having to invest in maintenance cost. This saves companies a lot of time, money, and a lot of headaches because almost everything can be automated. Furthermore, you can configure reports for almost every aspect of your business. So all of your teams can focus on delivering the best possible result and have the most current data. HubSpot can also be customized to your company’s unique requirements with additional state-of-the-art apps in the marketplace or your own developers can create custom features.

Most importantly, there are many partner agencies who have extensive knowledge in HubSpot, so you are guaranteed to receive the best support in any country and in any language. Partner agencies can help you create custom solutions, integrations and connections with the free API.

Who benefits most from this tool?

HubSpot works great for medium and enterprise businesses. But also small businesses, freelancers or „one-man-shows“ can easily set up HubSpot with little upfront investment. We at Thought Leader Systems are diamond HubSpot partners and are working together with businesses of all sizes. From small businesses with less than 50 people to enterprise companies with a workforce larger than 50.000.

When asking who benefits most from this tool, it is not just about the company size – it is about the experience and goals of the team in functions such as marketing, sales, and services. As a designer and a rather „visual” person, I have very high expectations in terms of usability and user experience. I’ve seen and worked with other tools on the market and in my honest opinion - HubSpot delivers the best ease of use and UX out there.

How can I get started in HubSpot?

There are many ways to get started in HubSpot. If you simply want to use it as a CRM system - HubSpot CRM is and always will be completely free of charge. If you’re a small business and want more features than what the free version offers, you can buy the very affordable „Starter“ version at 30$ per month right now, which I recommend for small businesses and „one-man-shows". You can also get a 14-day trial of the most commonly used „Professional“ or “Enterprise” versions.

If you’re interested in „Professional“ or „Enterprise“ version you can talk to a HubSpot sales representative to get a better idea about what tools you really need, then try out the free demo version. Or you can directly talk to an official partner like Thought Leader Systems who can advise you what you need and where to start.

Also, there is a huge HubSpot community of professionals and experts from all over the world who can answer virtually any questions you might have about this tool!

About the Expert

Anton, thank you so much for these incredibly valuable insights. To our community, feel free to connect with Anton on LinkedIn!